Will has nearly 30 years’ experience and began his career in Retail honing his capabilities across the sector, specialising in brands, apparel, digital retail and international markets.

Will joined River Island as Chief Executive Officer in September 2019 from WiggleCRC&Bike24, the on-line cycling outdoor and tri-sports group, where he was Group Chief Executive Officer between 2017-2019. Whilst at the company, WiggleCRC&Bike24 grew to be the clear global market leader in its sector.

For five years prior to joining Wiggle, Will was Chief Executive Officer of The White Company. During his tenure, the company and was listed in the Sunday Times Fast Track 100 for Profit, Sales and International Growth for 4 years out of 5.

Previously, Will spent twelve years at New Look, where he held roles including Group FD, Group Trading Director, Chief Operating Officer and Group Managing Director. He was part of the team that grew turnover from c£400m to c£1.8bn and EBITDA from c£30m to, at its peak, £250m.Will began his career in Retail, working across Buying, Merchandising and Finance at The Burton Group (now Arcadia).

He graduated from Exeter University with an Honours Degree in Economics and is also a Fellow of the Chartered Institute of Management Accountants.