Shinade Ellis is the Senior Regional Vice-President for Retail & TTH (Travel, Transport, Hospitality) at Salesforce Commerce Cloud. Currently leading a team of 15 and responsible for guiding over 80 customers including Ann Summers, Iceland and Boux Avenue through their ecommerce and order management transformations. With a decade spent in digital, Shinade is passionate about driving innovation in Retail. Empowering customers to build a sustainable online customer experience through omnichannel, connected experiences and personalisation all on the no 1 CRM globally, Salesforce. Shinade is driven by customer success, equality and championing talent within organisations. Previously of Experian, and graduated from Leeds University.
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