Alex has been CEO of Currys, the UK and European market-leading technology retailer, since 2018. He’s led an ambitious transformation to build a Currys that helps everyone enjoy amazing technology, and that’s seen big increases in colleague engagement, customer satisfaction and financial performance.

Alex was previously CEO of Shop Direct, now the Very Group (2012-18), where he led the business’s digital transformation from a catalogue retailer to the UK’s second largest e-commerce pureplay, and through four consecutive years of record growth in sales, profits, customer satisfaction and colleague engagement.

Before that, Alex was managing director of Lombard, leading the turnaround of Europe’s leading asset finance company back to growth and profitability (2008-12), and commercial director at Barclays. He started his career in strategy and operations consulting with Kalchas and Bain & Company.

He is a scholar of Worcester College, Oxford, a leadership council member of Business in the Community (HM the King's responsible business network) and a non-executive director of RS Group plc.