Will Crumbie is Chief Executive Officer of FatFace, the UK lifestyle brand. Having joined the business in 2014, he progressed through a number of leadership roles to Chief Financial Officer before being appointed CEO in 2021. Under his leadership, FatFace has continued to focus on sustainable growth, brand development and delivering exceptional customer experiences across stores and digital channels.

A Chartered Accountant, Will qualified with Deloitte before building his commercial and financial expertise through roles at P&O and Alliance Boots. He combines strong financial acumen with a deep understanding of retail operations, enabling him to drive business transformation and long-term value creation.

Will is a graduate of the University of Cambridge, where he studied Land Economy and Management. He actively supports a number of community and education initiatives, including Speakers for Schools.

Outside of work, Will enjoys spending time with his family and playing the occasional round of golf – with mixed success.