Peter Jelkeby is the Country Retail Manager and Chief Sustainability Officer at IKEA UK & Ireland. After 11 years in leading roles outside IKEA, Peter returned to IKEA in April 2019, having first started his IKEA journey as a student in the Gothenburg store.

With over 35 years of retail industry experience working across the value chain, Peter is adept at driving change and developing businesses to succeed in fast-changing consumer markets. This experience is helping to drive the transformation of IKEA, ensuring it remains affordable, reaches more people whilst delivering excellent customer experiences, and is truly people and planet positive.

Peter is also Chairman at the Swedish Chamber of Commerce in the UK, which provides a platform for entrepreneurs and businesses within the Swedish-British business community.