Ian Shepherd is Chairman of Bensons for Beds, a PE-backed retailer. Over the last 25 years, he has served as CEO, COO and in senior commercial roles for a variety of leading retail, hospitality and media brands including Odeon, Game, Vodafone, and Sky. Ian is also the author of 2 books on retailing (Reinventing Retail and The Average Is Always Wrong) and regularly advises retailers, investors, and technology startups.