![Ian Shepherd, Bensons for Beds](https://evessio.s3.amazonaws.com/customer/c20a2502-f561-4756-8753-ec8079d550d8/event/39c0bc54-cd5f-40b4-95f2-f26c0531d315/media/855d91f5-profile_new_project_-_2022-10-26t151706.203_Large.jpg)
Ian Shepherd
Chairman
Bensons for Beds
Ian Shepherd is Chairman of Bensons for Beds, a PE-backed retailer. Over the last 25 years, he has served as CEO, COO and in senior commercial roles for a variety of leading retail, hospitality and media brands including Odeon, Game, Vodafone, and Sky. Ian is also the author of 2 books on retailing (Reinventing Retail and The Average Is Always Wrong) and regularly advises retailers, investors, and technology startups.