Richard Hurren is the senior vice president and global head of direct-to-consumer operations at Levi Strauss & Co. He is an apparel and footwear industry veteran with 25 years of experience of leading business units and teams. Richard previously helmed commercial operations for the company’s business in the U.K. and Nordic markets.

With a passion for people, product and consumers, Richard has held roles in the retail, merchandising, planning, buying, sales and commercial operations functions at Levi’s, Adidas and Next, before entering general management.