Eve Williams was promoted to Vice President and General Manager of eBay’s UK business in March 2023. She joined eBay in December 2020 as UK Chief Marketing Officer, overseeing high-profile campaigns like eBay’s preloved fashion partnership with Love Island, a revival of MTV’s iconic Pimp My Ride series and the introduction of a new brand platform, The eBay Way.

Before eBay, Eve spent seven years as Global Brand Director at Asos, where she was responsible for the company’s marketing and customer programmes, alongside creative strategy, content planning, consumer comms and social media output. Prior to that, Eve was Managing Director at Cedar Communications, producing content for some of the world’s leading brands including British Airways, Tesco, O2, TUI and Nikon.

Eve replaces Murray Lambell who held the role since 2020 and has now been promoted to Global General Manager of the Home, Garden and Refurbished categories based at eBay’s European headquarters in Bern, Switzerland.

Making the announcement, Jordan Sweetnam, Senior Vice President for Global Markets at eBay, said: "I am delighted to announce Eve’s well deserved promotion to lead our UK business, representing our second-largest global market. She is the ideal candidate for the job, bringing a wealth of cross-functional experience to the UK leadership role, including as UK CMO, where she transformed the way we understand and engage British customers."

Eve said: "I feel incredibly privileged to step up to this role at an exciting moment in eBay’s 28-year history. In the UK, millions of people use our platform to buy and sell every day, while hundreds of thousands of small businesses across the country use eBay to reach millions of customers across all our key categories, whether that’s car parts and accessories, homewares, preloved fashion or refurbished tech. As UK shoppers think much more about the environmental impact of how and what they buy, we are uniquely positioned to offer a smarter, more sustainable place to shop."